Popping the question is tough. In advertising getting directly to the point of conversion can be equally tricky. It is the difference between brand advertising and advertising for the purpose of seeing conversion. It take finesse and skill to deliver that message in a way that appeals to the brand and drives an action. Learn how it is done at Eicoff.

From the 60-inch LCD in your living room to the tiny tablet you carry everywhere, TV viewing is happening in more ways than ever.

Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”

Creating a crafted DRTV ad is harder than one might think. DRTV is supposed to illicit a reaction to drive something specific like a conversion. The secret recipe is have the right amount of a call to action and storyselling, as we like to call it. Here are 4 best practices to create good looking DRTV commercial.

It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.

A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.

Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.

"Research shows as many as 89% of consumers express no connection to the brands they buy."

Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.

Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.

When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.

Eicoff CEO Bill McCabe answers a question about what kind of companies are right for DRTV. His answer may surprise you.

While the unusual warm-weather streak quickly faded back into wintry conditions, it was a heartwarming February day inside Eicoff

Thank you to Northern Illinois University's  Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class

For so many things, we live in an either-or world. When it comes to pets, we’re either dog or cat people.

I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective.  Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time.