Increasing Digital Video Viewability

When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.

Recently, we partnered with BrightRoll to help guide a traditional TV client into the world of digital video. Connecting our expertise in optimization with Brightroll's programmatic offerings, we were able to extend the reach of television and deliver viewability rates 31% higher than similar campaigns with other programmatic partners.

To learn more about how we were able to achieve these digital video goals, click on the brief Case Study from BrightRoll below.