Bill McCabe talks TV Fragmentation

2017Eicoff Blog
Written By Eicoff

From the 60-inch LCD in your living room to the tiny tablet you carry everywhere, TV viewing is happening in more ways than ever. So what does this mean for advertisers? Is it a problem? An opportunity? Or both? Watch the video above to hear what Eicoff's Bill McCabe has to say about TV Fragmentation.

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