Podcast ad buyers have yet to see a slowdown
Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.
But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.
EICOFF SPEAKER SERIES: PODCASTS
How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….
Listen up. Why podcasts are a great play for DR advertisers.
With about third of America tuning in every month, consuming (on average) 6.5 hours of content every week, it’s no surprise that podcasts have captured the attention of publishers and advertisers everywhere.
With $40 Million, Podcast Upstart Luminary Media Builds a Platform
A new heavyweight is preparing to enter the world of podcasting.
Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be
Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce