EICOFF SPEAKER SERIES: PODCASTS
Notice your favorite podcast having more “relevant” ads lately? That’s because marketers are seeing results. According to eMarketer, digital audio ad spend is going up 20% a year, while listenership has grown 30% in the last 3 years. More people have smart speakers, more publishers are
generating content, and more brands are connecting with their audience. Tracking and attribution have followed, making this an exciting time for both listeners and marketers.
We brought together four experts from SXM Media, Podsights, Audiology by Katz and NPR to discuss everything from ad placement, to
how and where people are listening, to the advancement of synthetic voice.
Have questions about how podcasts can fit into your media campaign?