Listeners Go Out of Their Way to Make Audio Part of Their Day, Study Finds
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio.
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From mnemonics to sound effects, here are some audio tips to consider when developing your creative.
EICOFF SPEAKER SERIES: PODCASTS
How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….
With $40 Million, Podcast Upstart Luminary Media Builds a Platform
A new heavyweight is preparing to enter the world of podcasting.
Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be
Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce
As the Audio Landscape Evolves, Broadcast Radio Remains King
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...