Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot
Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…
Paramount+ Adds Live Channels for Lean-Back Viewing
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.
Digital ad spending is surging, but measuring ad performance presents challenges
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…
Listen up.
From mnemonics to sound effects, here are some audio tips to consider when developing your creative.
Stockholders or Stakeholders?
At Eicoff, we believe there’s a middle path where both stockholders and stakeholders can be happy. Where a healthy brand and the bottom line can support each other, making both your marketing and your company resilient…
EICOFF SPEAKER SERIES: PODCASTS
How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
Grow Your Response Business Strategically – By Automating Better
Through the Performance-Driven Marketing Institute, Eicoff’s Greg Miller had the pleasure of hosting a panel of automation experts.
Why does Amazon want a branded TV?
Amazon.com reportedly plans to market its own branded TVs in the U.S., possibly as soon as October.
Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.
Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
NBCUniversal’s Fandango, the digital network for entertainment, will combine two popular movie and TV streaming services — Vudu and FandangoNOW — to support ecommerce and improve on-demand entertainment services.
Netflix Fancies Future Business With Video Games
For Netflix, think video and games, not video and advertising.
Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam
Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.
3 Keys To Boosting App Acquisition with TV
Consumer experience has become a major factor in determining the health of your brand. And mobile apps provide a vehicle for both communication and commerce,
Getting Creative with CTV
If you’re in tune with the television media world, you’ve certainly seen the topic of Connected TV (CTV) soar in popularity over the last year.