The Great Rebundling Will Be Ad-Supported
Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings.
The catch—because there’s always a catch—is that the deal is only good on the ad-supported versions of both apps.
Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice
Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – including when to dial it down and when to turn it up.
Grow Your Brand With This Growing Population
Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:
Programmatic Ads: Coming Soon To A Theater Near You
Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters.
On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.
Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers
Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.
Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami
“When you’re thinking about planning, traditionally, brand and performance have almost had a ‘brand versus performance’ perspective,” Farjami said. “It’s ‘brand and performance’ now.
Is Robotic Process Automation the End of Society As We Know It?
Back in the 1950’s, people predicted a lot of amazing inventions that would happen in the future. Flying cars, mailmen with jetpacks, glass-domed houses, the “Jetscalator” and of course, robots. Ever wonder what our world would be like if robots really took over?
Two-Thirds Of Netflix Password Sharers Say They'll Pay For Own Accounts
Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.
The New Era Of Superior TV
The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.
Launching your brand on TV. Creative, media and measurement tips.
If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.
The Ongoing Battle for Attention
From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.
Google Analytics 4 and the Future of Media Buying
As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.
Best Practices. DRTV Creative.
DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.
VIDEO Content discovery a top video pain point for consumers: TiVo
The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.
This Nasal Spray Wants You To Feel Sexy Again
Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.
These Knees Are Standing Tall
When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!