Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

Sports lovers can now watch their favorite events more easily than ever thanks to Roku’s brand-new Sports experience, which integrates live, upcoming and sports-related content in a single hub.

Perhaps looking to expand its streaming influence around many parts of the TV advertising industry, Roku will for the first time carry live, local TV stations' news content in a deal with NBCUniversal.

Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer.

Roku is adding a new annex to its original content strategy: The streaming platform has acquired This Old House Ventures, the company behind the 42-year-old home-improvement television brand.

Bigger, smarter TV screens, Roku and YouTube all continued to over-perform in the fourth quarter of 2020,…

Ad spend on connected TV devices is accelerating at a quick pace,