Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – and as a native element of the enterprise cloud infrastructure.

As more TV viewers watch free streaming services with ads, their preference for lower-cost subscriptions with ads rather than ad-free streaming is growing. So finds Hub Entertainment Research in its latest analysis of the topic.

Dove just released a new campaign where it vows against the use of artificial intelligence (AI) in its advertising. In line with its 20th anniversary, the beauty brand has launched "The Code," a two-minute short film that shows the detrimental effects AI can impose on one's self-image and perception of beauty.

The Walt Disney Co. telegraphed the degree to which it is committed to women’s sports earlier this year when it signed off on an eight-year, $920 million extension of its NCAA rights agreement. At the time the deal was finalized, NCAA president Charlie Baker said the women’s basketball tournament alone was worth $65 million per year, or around 57% of Disney’s total annual payment of $115 million.

Recently, I read an article about the “abandonment of comedy in advertising.” Whether it’s fear of offending or pushing to be more “purposeful,” humor is on a downward trend. This article got me thinking. Not only because I’m a supporter of laughter (we need it), but also two of my favorite ads we created in 2023 were humorous.

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.

Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.

But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.

Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio.

From mnemonics to sound effects, here are some audio tips to consider when developing your creative.

One of the biggest challenges for any message maker is to get inside the mind of the audience. So, the more info – reliable, true info – that we creative practitioners can get,

Over the past year, we’ve seen more and more DTC brands test television for the first time.

2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.

Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.