From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…