Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.

The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.

If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers

From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

Roku is expanding its 2023-2024 slate with new series from Charlie Puth, Reese Witherspoon, Zoe Saldana, Juanpa Zurita and more, the streamer announced during its IAB NewFront presentation in NYC Tuesday.

As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.

DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.

Here’s a handy-dandy cheat sheet to help you navigate the crazy waters of TV acronyms.

There’s actual data that links stronger client-agency relationships with more effective work.

When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!

That's what a new study commissioned by Comcast, utilizing research from MediaScience, seems to show. In this case a sample of 188 people was recruited. Some were asked to use mobile phones to watch program content from YouTube and Facebook, which contained 30-second ad messages; others were exposed to traditional TV and streaming content that had 30-second commercials.

Television is the most effective advertising medium ever invented. No ifs, buts or maybes; ask anyone to recall their favorite ad and odds are it will be a TV ad. Ask the world's biggest and best marketers to nominate the last medium they would ever remove from their plans, and it will be TV.

I recently read an CNBC article titled: "What will TV look like in three years?" and was struck by the range of answers given by industry executives. I also didn't see any representation from the ad agency side, which I feel is valuable given how closely we watch these trends.  So here are my thoughts and answers to the questions posed in this article.