With an unpredictable holiday season ahead, see why DRTV offers marketers greater stability, flexibility and opportunity.

Finding positives in the year 2020 is no easy feat. With one troubling event after the next, it’s been a year where Gloom and its best friend Doom keep piling on.

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay

On Tuesday evening comes a new entrant in the cable news wars: WGN America’s News Nation, a three-hour primetime newscast that promises a just-the-facts approach to viewers’ daily diet.

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.

Triller, the short video app backed by a Hollywood mogul and music celebrities, is rapidly ballooning in both user size and valuation.

Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…

Photographers from around the country today came together on Wednesday to help people who are out of work due to COVID-19.

Advertisers unable to mount traditional shoots where crews gather on location have adapted with tactics like using stock footage, animation and video captured at home on smartphones and webcams.

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

Over the past year, we’ve seen more and more DTC brands test television for the first time.

According to newly released data from Comscore’s Total Home Panel, from Dec. 30, 2019 through the week of June 15, total average daily audio streaming hours rose by a third (32%).