The Most Memorable Moments From the 2020 NewFronts
After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As.
Be Prepared for Uncertainty this Q4
2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.
YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles
Usage of YouTube on TV screens is growing, but it remains primarily a mobile channel for advertisers
What The Pandemic Could Teach You About Your Brand
As we all attempt to claw our way out of this mess, marketers face a complex challenge: what’s in store for our brand once we’re over the hump…
When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf
After a months-long hiatus due to the coronavirus pandemic, a handful of live sports events began returning to TV screens the weekend of May 16…
D2C Brands Driving The Highest Traffic To Their Sites
Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector.
LiveRamp and Comscore Partner to Make TV Data Actionable
Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative.
8 TV sales leaders on the state of the upfronts
This week the TV industry would typically be gathered in New York City, braving the winding steps of the Beacon Theatre,
OTT vs. CTV: What’s in a Name?
Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular.
Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey.
While the times may be uncertain the need to drive business is anything but.
The opportunity to generate some positive mojo for your brand by thanking people for staying home and/or front-line responders for their bravery is tempting
NFL’s social distancing draft is by far its most-watched ever
The first night of the National Football League draft, held digitally from living rooms and offices across the country, was the league’s most-watched opening round ever.
Over-65s to drive American e-commerce growth
An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.
The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen
Big ways to show support of small business
Here are just a few ways to help those who need it now more than ever.
Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week
More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation