U.S. TV Viewing Is Increasing During Coronavirus Pandemic
In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:
Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.
TV advertising’s watershed moment: It is finally becoming more like digital
For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.
Here's how many people watched 'Tiger King' on Netflix
Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside
Covid Media Consumption by Generation
How COVID-19 Has Impacted Media Consumption, by Generation.
Covid-19: no daypart off-limits in new normal for TV marketing
Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…
Bring home the music
While seeing your favorite artists in person isn’t an option these days, live-streaming shows are popping up every night…
Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?
The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.
Navigating TV advertising during and after coronavirus
The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.
At Home. Bake up some sweetness.
From our resident baked-goods guru, Kelly Dulin, here’s a blueberry pie recipe guaranteed to bring out the forks and the smiles! Enjoy.
TV Working Overtime To Drive Leads, Sales
Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.
Video Streaming to TVs Soared 85%
During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.
Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking.
At home. Hidden Gems that are Streaming Now
Looking for a good movie? Well, pop the popcorn. Get cozy on the couch. And enjoy one of these lesser-known gems that you can stream today.
In Times Of Stress, Americans Like Binging Comfort Food TV
With most Americans sheltering in place, everyone is watching more TV than ever before.
Coronavirus and brands on social media
Our friends at Ogilvy have put together a quick guide for brands dealing with social media questions and challenges amidst the Covid-19 pandemic. We felt it’s worth sharing, so here it is: