Since 2015, Eicoff has supported and participated in SPARK, a unique and inspiring mentoring program for inner city students.

Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!

By the numbers, CES is an impressive circus of gadgetry.

Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:

Consumer goods giant Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review.

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.

How do you collect hundreds of toys for kids in need this holiday?

SEO and any TV marketing go hand in hand specifically, DRTV. Direct Response Television needs a good online marketing strategy to compliment the initiative. Here are three digital strategies to make your campaign standout and perform their best. These are designed to boost any online traffic coming from any TV initiative. Check it out.

In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change