Netflix, the streaming-video juggernaut, is growing with astonishing speed.

The death of linear TV has been greatly exaggerated.

Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.

Any D2C brand’s goal is to sell directly to the consumer. This is accomplished by D2C or DTC brands advertising of social media like Instagram and Facebook, where these brands are exposed to customers directly. Since market saturation actively is setting in marketers are switching outlets to DRTV or direct response television to fulfill their needs.

It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture

As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a purchase.

It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income

Earlier this week, Eicoff traveled to Las Vegas to present at the DMA &Then Conference. Our topic: Storyselling, Data-inspired Messaging.

It would be awesome if people always followed the call to action in a TV ad.

I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year.

The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…

SiriusXM said Monday that it is acquiring Pandora in a $3.5 billion deal that aims to create an all-encompassing digital audio offering…

Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.

It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.