In the past two years, the cold and allergy relief brand Zicam has shifted its TV ad-buying strategy markedly.

There’s a brand new thing coming to the internet -- commercial television. 

In 2016 Google spent $260 million on TV. Microsoft spent $506 million and you can bet that these numbers grew exponentially from the previous year. A sign that TV is not dead perhaps? These tech giants realize that TV is a versatile medium adapting to technology changes and new ways of ingesting media.

With so many people watching their favorite shows via Connected TV, a common question these days for any marketer is, "How do I buy advertising in this space?"

TV continues to reign supreme, according to an updated Neustar research study commissioned by Turner and Horizon Media. T

Popping the question is tough. In advertising getting directly to the point of conversion can be equally tricky. It is the difference between brand advertising and advertising for the purpose of seeing conversion. It take finesse and skill to deliver that message in a way that appeals to the brand and drives an action. Learn how it is done at Eicoff.

From the 60-inch LCD in your living room to the tiny tablet you carry everywhere, TV viewing is happening in more ways than ever.

Snap Inc.’s ambitious effort to create television-like content has old and new media companies alike clamoring to learn how to produce shows for Snapchat’s lucrative young audience.

Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships

Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media.

TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate. Today, there are so many ways to view content whether that be through connected TV, digital video players or smart TV apps. Through the proliferation of technology all these items can lead to confusion for the average buyer. Check out this blog to learn some key terminology.

For some 15 years, marketers have been subjected to constant reports that commercial TV will soon 'die'. T

Facebook Inc. continues to sweep digital advertising, alongside rival Google, despite unrest among marketers about how their advertising is handled.

Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”

It was like a nightmare crossover between Gossip Girl and Black Mirror. Socialites, models, and celebrities, promised extravagant beachside benders,