Univision’s Upfront Story: ‘Building on its Continued Transformation’
Virtually delivered Upfront presentations are in full swing, in lieu of the annual cocktail-fueled prance and dance across midtown Manhattan.
HBO Max’s Ad-Supported Tier Will Debut in Early June at $9.99 a Month
The ad-supported tier of WarnerMedia streamer HBO Max finally has a price point and a launch week.
Presented By Tubi NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up
In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation.
Data in the creative process? Yes, please.
One of the biggest challenges for any message maker is to get inside the mind of the audience. So, the more info – reliable, true info – that we creative practitioners can get,
Alexa as a Lead Engine
Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform activities – is on the rise.
Performance TV. Pro Tips. (Part 1)
Direct response advertising is a business of continuing education. With every new project and every creative execution, year after year, we see what wins.
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku
Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month.
NFL signs more than $100 billion in media deals and gives Amazon exclusive games
The NFL is giving Amazon Prime Video exclusive rights to Thursday Night Football
Roku Acquires ‘This Old House’ Business, Including 1,500-Episode Library
Roku is adding a new annex to its original content strategy: The streaming platform has acquired This Old House Ventures, the company behind the 42-year-old home-improvement television brand.
Streaming Services Rule 2021 Oscar Nominations, Led By Netflix’s 35 Nods
The 93rd Academy Awards may just be another big year for streaming services, if this morning’s nominations are any indication
Local Digital TV Networks Look For OTT Transformation
Locally based digital TV networks that occupy the local digital spectrum-owned TV station groups need a bigger platform to thrive. Or maybe just survive.
Pinterest hosts its first ad summit and opens new video ad space to brands
Pinterest is pitching brands on a new video ad product that will give them a way to target consumers based on categories of interests…
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second…
Old Ski Gondolas Find New Life as Private Dining Rooms
With cold winter weather on the horizon and ever-changing local COVID-19 rules limiting indoor dining, Wendy and Rich Tucciarone began worrying about the fate of their Steamboat Springs, Colorado, craft brewery and restaurant last fall.
The Evolution of Diginets
While Diginets may not get a lot of press and fanfare, they certainly have evolved. Viewership has grown tremendously over the years.