Under Armour said Wednesday it is forging ahead with its turnaround strategy to pull its sneakers and sweat-wicking tops out of struggling middlemen and instead pour investments into its own stores and website.

While the first month of 2021 has flown by, we’ve still got 11 months left to hit those annual sales goals.

Connected TV is poised to play a bigger role and open new interactive and creative opportunities for marketers during this year’s Super Bowl and other live events.

Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.

Bigger, smarter TV screens, Roku and YouTube all continued to over-perform in the fourth quarter of 2020,…

In my December 17 column, I pointed out three things: 1) Sight, sound and motion -- the characteristics of TV/video -- have always been presumed to have more advertising impact than media…

For the first time in its history, the world’s biggest consumer technology show, CES 2021, was an entirely virtual event.

Don't touch that dial: As TV manufacturers are unveiling their 2021 models at this year's virtual CES, they're also giving us a first look at the remote controls that will be shipping with those big, shiny and smart TV sets.

We can see, hear and even feel the action as it happens on screen, but odour is still missing from the list of senses that are stimulated for entertainment.

The new year is just a few days old, but Discovery Inc. is starting off 2021 with a bang. The company is shaking up the streaming space with its new platform, Discovery+, which launches today.