Creating a crafted DRTV ad is harder than one might think. DRTV is supposed to illicit a reaction to drive something specific like a conversion. The secret recipe is have the right amount of a call to action and storyselling, as we like to call it. Here are 4 best practices to create good looking DRTV commercial.

YuMe, a provider of digital video brand advertising, has released a report measuring ad attention by comparing the actual time a viewer’s e

It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.

Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.

In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,

Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"

Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.

TV networks' advertising-supported video on demand keeps growing.

Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics

A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.

Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward

Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t

While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.

Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.

"Research shows as many as 89% of consumers express no connection to the brands they buy."