In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

Vizio Inc., a major maker of TVs in North America, wants to sell some of the ads that appear on its TV sets’ screens.

San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared: