2024, Industry News External Source 2024, Industry News External Source

Don’t Go Dark On Advertising During Election Season, New Research Suggests

Politics are inherently controversial, and during an election season, viewers get fatigued and frustrated by the ceaseless parade of combative political ads. This causes some brands to halt brand product launches or reduce brand spending during contentious election years. It’s a potentially riskier time to advertise, says Karen Daboll, analyst of ad creative effectiveness at iSpot.

But what does the new research suggest?

Read More
Industry News, 2024 Eicoff Industry News, 2024 Eicoff

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

During Ron DeSantis’ gubernatorial reelection run in 2022, his media team leaned heavily into streaming and online video advertising, directing $20 million of the overall $70 million budget into those channels. The strategy became a resounding success. DeSantis overwhelmingly won his reelection campaign, landing the largest margin of victory in a Florida gubernatorial election since 1982.

Read More