Google Analytics 4 and the Future of Media Buying
As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.
Avoid the Google Toll – Go Direct to Your Consumer
Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.
Google created a fake pizza brand to test out creative strategies for Youtube ads
Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…
Why Google Owes TV a Big Thank You
Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.