This Nasal Spray Wants You To Feel Sexy Again
Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.
Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative
Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.