U.S. political CTV ad spend projected to grow by 600% this presidential election cycle
During Ron DeSantis’ gubernatorial reelection run in 2022, his media team leaned heavily into streaming and online video advertising, directing $20 million of the overall $70 million budget into those channels. The strategy became a resounding success. DeSantis overwhelmingly won his reelection campaign, landing the largest margin of victory in a Florida gubernatorial election since 1982.
Programmatic Ads: Coming Soon To A Theater Near You
Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters.
On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.
Study: 64% CTV viewers prefer ads over paying more
DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.
Why Advertisers Love CTV (Connected TV)
Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
What We Need to Talk About When We Talk About Connected TV
As OTT consumption has moved from a rising trend to the mainstream…
Connected-TV Ad Spend Accelerating
Ad spend on connected TV devices is accelerating at a quick pace,
Study: Connected TV Devices Eclipse Pay TV Set-Tops
About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.
Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.