Industry News, 2024 Eicoff Industry News, 2024 Eicoff

U.S. political CTV ad spend projected to grow by 600% this presidential election cycle

During Ron DeSantis’ gubernatorial reelection run in 2022, his media team leaned heavily into streaming and online video advertising, directing $20 million of the overall $70 million budget into those channels. The strategy became a resounding success. DeSantis overwhelmingly won his reelection campaign, landing the largest margin of victory in a Florida gubernatorial election since 1982.

Read More
2016, Industry News External Source 2016, Industry News External Source

Study: Connected TV Devices Eclipse Pay TV Set-Tops

About 65% of U.S. TV homes now have at least one TV connected to the Internet via a gaming console, streaming player, Blu-ray player or through an integrated link, up from 44% in 2013 and 24% in 2010, Leichtman Research Group (LRG) found in a new study.

Amid that surge, there are now more connected TV devices in the U.S. than pay TV set-top boxes, LRG said.

Read More