The New Era Of Superior TV
The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.
Launching your brand on TV. Creative, media and measurement tips.
If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.
Best Practices. DRTV Creative.
DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.
TV or Not TV
Television is the most effective advertising medium ever invented. No ifs, buts or maybes; ask anyone to recall their favorite ad and odds are it will be a TV ad. Ask the world's biggest and best marketers to nominate the last medium they would ever remove from their plans, and it will be TV.
TV Working Overtime To Drive Leads, Sales
Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.
How DTC Brands Are Shaping the Future of TV Advertising
Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.
5 Television & Video Trends Advertisers Need to Watch in 2020
2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.