The New Era Of Superior TV
The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.
This Was the Year When Everything Became TV
The year is coming to a close, which means it’s time for critics like me to look back on the most memorable television of 2020
OTA fastest-growing acronym in premium video advertising – not OTT
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
New Directions at the 16th Annual Hispanic Television Summit
It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture
Converting The Digital Demand Driven By TV
It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.
Moving Forward with Multicultural TV
Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:
Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,