Digital engagement and marketing director Leandro Larrosa spoke with Campaign US about how the organization is preparing for the Paris Games.

Netflix is following in the footsteps of other streamers and saying “Bonjour” to a retail media collaboration. The company is testing a partnership with French retailer Carrefour that includes some Netflix ad subscribers getting 10 percent off Carrefour products.

A new sports-focused streaming platform could anger pay-TV distributors and sports leagues.

Disney, Warner Bros. Discovery, and Fox announced their new jointly owned venture Tuesday.

Here’s what industry execs really think about the new streamer.

Mark your calendar: On Jan. 29, Amazon will unleash what one top advertising executive calls a “tornado” that will “upend” the streaming video landscape. The company will flip a switch and turn on ads for all of its Prime Video viewers. Users will have the option to pay $3 a month to remove the ads, but as the executive quips: “Almost no one will do that, are you kidding me?”

Netflix today revealed details for its upcoming ad-supported subscription tier, dubbed “Basic with Ads,” which will be available to U.S. consumers on Nov. 3 at 12 p.m. ET. and will cost $6.99 per month. The streamer also announced a partnership with Nielsen for measurement.

With the recent news that streaming television captured more viewership than cable for the first time ever, that idea of diversification is just as important to ensure you get the most out of your video campaign.

The amount of time US audiences spent watching online TV surpassed cable for the first time ever. Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July,

Perhaps looking to expand its streaming influence around many parts of the TV advertising industry, Roku will for the first time carry live, local TV stations' news content in a deal with NBCUniversal.

TV shows today are on the move, coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming.

The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.

Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…

If you’re in tune with the television media world, you’ve certainly seen the topic of Connected TV (CTV) soar in popularity over the last year.

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month.

Bigger, smarter TV screens, Roku and YouTube all continued to over-perform in the fourth quarter of 2020,…

Don't touch that dial: As TV manufacturers are unveiling their 2021 models at this year's virtual CES, they're also giving us a first look at the remote controls that will be shipping with those big, shiny and smart TV sets.