Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform activities – is on the rise.

Is your marketing leading people into the wrong hands?

The goal of direct response television is simple: create an advertisement that incites the audience to take action. Of course, no matter what action you’d like them to take, there’s a high probability the viewer will simply go online and begin their own exploration.

It would be awesome if people always followed the call to action in a TV ad.