Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.
Local Digital TV Networks Look For OTT Transformation
Locally based digital TV networks that occupy the local digital spectrum-owned TV station groups need a bigger platform to thrive. Or maybe just survive.
OTA fastest-growing acronym in premium video advertising – not OTT
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
The OTT Experience: Understanding Connected Living Room Audiences
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income
Innovid Rolls Out Interactive Ad Tool For OTT
The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…
When Linear TV and Digital Collide: The Rise of the Virtual MVPD
The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.