I walked into the Apple Store the other day with a mission: to experience the Apple Vision Pro for myself. Of course, I’d heard a lot about it, this cutting-edge device with the potential to transform how we work, collaborate, connect, relive memories and yes, enjoy entertainment.

One of the biggest challenges for any message maker is to get inside the mind of the audience. So, the more info – reliable, true info – that we creative practitioners can get,

Consumer media consumption is evolving so quickly that media measurement is struggling to keep pace. The ecosystem is calling out for a next-generation measurement alternative.

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data