The Direct-To-Consumer Craze Is Slamming Into Reality
They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.
Avoid the Google Toll – Go Direct to Your Consumer
Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.
Peak selling and the pandemic
Research on the changing landscape of retail peaks at a time of sustained online growth
Under Armour pursues plans to break ties with some retailers
Under Armour said Wednesday it is forging ahead with its turnaround strategy to pull its sneakers and sweat-wicking tops out of struggling middlemen and instead pour investments into its own stores and website.
How Lively is using linear TV ads to acquire customers
In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.
Rethinking DTC Strategies
So much has changed in the world of E-commerce this year. Whether you’re a disrupting Startup or a legacy name in the CPG category, a DTC strategy is more critical than ever.
How I Built This (2 lessons learned)
As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.
TV's Impact on Consumer Behavior During COVID-19
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.
How DTC brands can flex TV through growth stages
Over the past year, we’ve seen more and more DTC brands test television for the first time.
D2C Brands Driving The Highest Traffic To Their Sites
Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector.
Over-65s to drive American e-commerce growth
An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.
How DTC Brands Are Shaping the Future of TV Advertising
Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.
Startups’ TV Advertising Soars in New Report
Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.
D-to-C brands add $1.4 billion to TV marketplace
Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.
5 questions every D2C advertiser should ask
This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.
Direct-to-consumer brands are ushering in the age of intelligent TV buying
Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!