Spot Trender, a leader in advertising testing and consumer insights, partnered with Bottle Rocket and Eicoff to launch a research study on customer acquisition and retention.

Legacy news outlets including ABC News, CBS News, NBC News and Univision, as well as digital stalwarts like The Huffington Post and Vox.com, all went live throughout Tuesday. For all of them, it was an opportunity to inform viewers about the latest primary news and results as well as what it all meant.