Mobile devices have become an extremely important part of everyday life for Americans and many people around the world.

In partnership with the integrated WPP Team Edgar, Newell Brands’ FoodSaver, long a staple of the infomercial set, has launched a new effort to tell viewers how many ways there are to preserve, prep and cook food…

Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.

Is your marketing leading people into the wrong hands?

When Amazon CEO Jeff Bezos asked the Washington Post’s product team several months ago to consider what a news reading app might look like on televisions, it wasn’t exactly a mandate.

Several staffers at New York Advertising Week handed out heart-shaped boxes emblazoned with “What is a great love story without a kiss?” and filled with Hershey's Kisses.

Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.

Hickies promises to make the burden of untied laces a thing of the past. Winc delivers bottles of wine personally customized for a particular palate. Quip sends a quarterly replacement head for an electric toothbrush.

Performance marketers hold advertising to very precise goals. It needs to grow their business. It needs to generate revenue. And, most importantly, it needs to provide a positive return on investment.

Looking to build business for its slower-moving Sunday afternoon in-theater film business, AMC Theatres this past weekend televised live NFL football games in more than 50 markets.

Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.

San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.

Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.