It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…

After another great semester with the Spark Program, we'd like to thank all of the Eicoff volunteers…

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.

Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.

It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…

Data inspired creative is a tricky concept. On one hand it makes sense and on the other hand creative circles feel that it is a threat to their process. The reality is data is here to stay and can work creative to inspire a message. Read this blog on how creative and data can be a happy marriage.

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.

before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after? Eliciting a reaction is one of the main purposes of advertising. It’s hard to elicit an emotional reaction and also drive a response. Creatively speaking, if it's an emotional response that you seek, you'll tend toward traditional storytelling.

Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms

As OTT consumption has moved from a rising trend to the mainstream…

When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.

he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…