Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.

Digital platforms are behind the growing trend in the TV industry to reduce commercial time.

Online businesses remain the biggest investors in TV advertising

Cuisines from all corners of world came out to compete.

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.

Television is a mass medium. How many times have you heard this phrase articulated in one form or another?

The esports industry is growing quickly, with new leagues, teams and distribution channels.

TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.

Eicoff has passed the test of time because we adapt to change and get ahead of it. Our history and our track record backs that up. It has made us experts in what we do and has made us visionaries. Eicoff has always been ahead on innovation. Check out this blog post and get familiar with who we are and what we do.

Ad spend on connected TV devices is accelerating at a quick pace,

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...