Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.

TV networks are moving forward with developing a standardized method for proving commercials drive business results.

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.

Do you know what today is? It’s World Television Day.

Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

What makes some people love Mondays and others dread them?

Media companies that post longer videos to social platforms like Facebook see significantly more engagement

What is the biggest digital platform around?  Looks like TV to me.

Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.

Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.

Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.

Watching TV used to be a one-way relationship.  Big studios would create content, sell it to one network and program it to air at one time, once a week.