Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.

Bigger, smarter TV screens, Roku and YouTube all continued to over-perform in the fourth quarter of 2020,…

In my December 17 column, I pointed out three things: 1) Sight, sound and motion -- the characteristics of TV/video -- have always been presumed to have more advertising impact than media…

For the first time in its history, the world’s biggest consumer technology show, CES 2021, was an entirely virtual event.

Don't touch that dial: As TV manufacturers are unveiling their 2021 models at this year's virtual CES, they're also giving us a first look at the remote controls that will be shipping with those big, shiny and smart TV sets.

We can see, hear and even feel the action as it happens on screen, but odour is still missing from the list of senses that are stimulated for entertainment.

The new year is just a few days old, but Discovery Inc. is starting off 2021 with a bang. The company is shaking up the streaming space with its new platform, Discovery+, which launches today.

A global pandemic, widespread social unrest and polarizing political events.

The year is coming to a close, which means it’s time for critics like me to look back on the most memorable television of 2020

In a major overhaul of its video measurement, Nielsen is preparing to offer a new cross-media solution called Nielsen One.

As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.

It's a wrap for "The Halo Effect," the trilogy of explorations into television's impact on consumer relationships with brands from Comcast's Effectv unit.

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay