8 TV sales leaders on the state of the upfronts
This week the TV industry would typically be gathered in New York City, braving the winding steps of the Beacon Theatre,
OTT vs. CTV: What’s in a Name?
Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular.
Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey.
NFL’s social distancing draft is by far its most-watched ever
The first night of the National Football League draft, held digitally from living rooms and offices across the country, was the league’s most-watched opening round ever.
Over-65s to drive American e-commerce growth
An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.
The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen
Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week
More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation
U.S. TV Viewing Is Increasing During Coronavirus Pandemic
In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:
Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.
TV advertising’s watershed moment: It is finally becoming more like digital
For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.
Here's how many people watched 'Tiger King' on Netflix
Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside
Covid Media Consumption by Generation
How COVID-19 Has Impacted Media Consumption, by Generation.
Covid-19: no daypart off-limits in new normal for TV marketing
Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…
Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?
The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.
Navigating TV advertising during and after coronavirus
The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.
Video Streaming to TVs Soared 85%
During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.