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Our Story
Creative
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Our Story
Creative
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8 TV sales leaders on the state of the upfronts
Industry News, 2020 External Source 5/12/20 Industry News, 2020 External Source 5/12/20

8 TV sales leaders on the state of the upfronts

This week the TV industry would typically be gathered in New York City, braving the winding steps of the Beacon Theatre,

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OTT vs. CTV: What’s in a Name?
Industry News, 2020 External Source 5/8/20 Industry News, 2020 External Source 5/8/20

OTT vs. CTV: What’s in a Name?


Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular.

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Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
2020, Industry News External Source 5/6/20 2020, Industry News External Source 5/6/20

Accenture Finds COVID-19 Permanently Changing Consumer Behaviors

Consumers are realigning their purchasing priorities, personal lifestyles, and working practices post-pandemic, according to an Accenture survey.

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NFL’s social distancing draft is by far its most-watched ever
Industry News, 2020 Eicoff 4/27/20 Industry News, 2020 Eicoff 4/27/20

NFL’s social distancing draft is by far its most-watched ever

The first night of the National Football League draft, held digitally from living rooms and offices across the country, was the league’s most-watched opening round ever.

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Over-65s to drive American e-commerce growth
2020, Industry News External Source 4/22/20 2020, Industry News External Source 4/22/20

Over-65s to drive American e-commerce growth

An overview of consumers in the United States who plan to shop online more in the following month during the novel coronavirus (COVID-19) outbreak.

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The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Industry News, 2020 External Source 4/17/20 Industry News, 2020 External Source 4/17/20

The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games

Live TV viewership is up substantially since audiences began sheltering in place, according to Nielsen

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Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week

More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectation

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U.S. TV Viewing Is Increasing During Coronavirus Pandemic
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

U.S. TV Viewing Is Increasing During Coronavirus Pandemic

In an analysis of preliminary live viewing data from Comscore’s footprint of more than 60 million TVs nationwide, we identified several trends to watch:

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Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.

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TV advertising’s watershed moment: It is finally becoming more like digital
Industry News, 2020 External Source 4/13/20 Industry News, 2020 External Source 4/13/20

TV advertising’s watershed moment: It is finally becoming more like digital

For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

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Here's how many people watched 'Tiger King' on Netflix
Industry News, 2020 External Source 4/10/20 Industry News, 2020 External Source 4/10/20

Here's how many people watched 'Tiger King' on Netflix

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

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Covid Media Consumption by Generation
2020, Industry News External Source 4/9/20 2020, Industry News External Source 4/9/20

Covid Media Consumption by Generation

How COVID-19 Has Impacted Media Consumption, by Generation.

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Covid-19: no daypart off-limits in new normal for TV marketing
Industry News, 2020 External Source 4/7/20 Industry News, 2020 External Source 4/7/20

Covid-19: no daypart off-limits in new normal for TV marketing

Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…

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Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?
Industry News, 2020 External Source 4/2/20 Industry News, 2020 External Source 4/2/20

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.

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Navigating TV advertising during and after coronavirus
Industry News, 2020 External Source 4/1/20 Industry News, 2020 External Source 4/1/20

Navigating TV advertising during and after coronavirus

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

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Video Streaming to TVs Soared 85%
Industry News, 2020 External Source 3/31/20 Industry News, 2020 External Source 3/31/20

Video Streaming to TVs Soared 85%

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

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