Meet the new TV ecosystem. It’s going to look a lot more like the old one than many people realize

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future.

Vizio Inc., a major maker of TVs in North America, wants to sell some of the ads that appear on its TV sets’ screens.

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world.

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.

When Amazon CEO Jeff Bezos asked the Washington Post’s product team several months ago to consider what a news reading app might look like on televisions, it wasn’t exactly a mandate.

Several staffers at New York Advertising Week handed out heart-shaped boxes emblazoned with “What is a great love story without a kiss?” and filled with Hershey's Kisses.

Young brands that once advertised nearly exclusively through digital media are moving into television at a rapid clip, according to a new report on U.S. ad spending for the U.S.

Looking to build business for its slower-moving Sunday afternoon in-theater film business, AMC Theatres this past weekend televised live NFL football games in more than 50 markets.

Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.

Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.