Twitch is the dominant player in the video-game streaming industry. But Microsoft’s Mixer signaled that it’s serious about taking on the Amazon-owned juggernaut when it recently inked streaming superstar Ninja to an exclusive deal.

Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel.

Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.

It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.

Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be executing ad replacement and decisioning.

AT&T’s plan to take on Netflix is taking shape, and it starts with one word: more.

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.

BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale.

A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem, old) media channel

TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”

A&E Networks is looking to woo brands that don't typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed "P1," the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network

Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!