As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a purchase.

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income

I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year.

The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…

SiriusXM said Monday that it is acquiring Pandora in a $3.5 billion deal that aims to create an all-encompassing digital audio offering…

Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.

Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.

It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.

Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms

As OTT consumption has moved from a rising trend to the mainstream…