Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.

Digital platforms are behind the growing trend in the TV industry to reduce commercial time.

Online businesses remain the biggest investors in TV advertising

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.

The esports industry is growing quickly, with new leagues, teams and distribution channels.

TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.

Ad spend on connected TV devices is accelerating at a quick pace,

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,

lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:

Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.

NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...

It is common knowledge that US consumers fill their waking hours with media usage.

Internet-enabled TV could be getting closer to making TV advertising smarter.

It’s a curious time for the television industry.