What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.

The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,

This year’s upfront market ended up being far healthier across the board than many had anticipated.

There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.

Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.

Disney on Tuesday said it will be pulling its movies from Netflix and will launch a Disney streaming service of its own in 2019.

From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services...

The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel,

People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view

Coca-Cola has decided to eliminate the position of CMO in its organization.

With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.”