Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,

This year’s upfront market ended up being far healthier across the board than many had anticipated.

There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.

Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.

Disney on Tuesday said it will be pulling its movies from Netflix and will launch a Disney streaming service of its own in 2019.

From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services...

The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel,

People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view

Coca-Cola has decided to eliminate the position of CMO in its organization.

With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.”

In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals.

While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.

According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology