In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals.

While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.

According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology

Given the barrage of streaming video services—Hulu, Netflix, Amazon, SlingTV and many more--it’s remarkable that there are still some people who’ve never watched live streaming video.

Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there,

The social-networking giant is talking to Hollywood studios and agencies about producing TV-quality shows

In the past two years, the cold and allergy relief brand Zicam has shifted its TV ad-buying strategy markedly.

In 2016 Google spent $260 million on TV. Microsoft spent $506 million and you can bet that these numbers grew exponentially from the previous year. A sign that TV is not dead perhaps? These tech giants realize that TV is a versatile medium adapting to technology changes and new ways of ingesting media.

TV continues to reign supreme, according to an updated Neustar research study commissioned by Turner and Horizon Media. T

Snap Inc.’s ambitious effort to create television-like content has old and new media companies alike clamoring to learn how to produce shows for Snapchat’s lucrative young audience.

Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships

Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media.

TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate. Today, there are so many ways to view content whether that be through connected TV, digital video players or smart TV apps. Through the proliferation of technology all these items can lead to confusion for the average buyer. Check out this blog to learn some key terminology.

For some 15 years, marketers have been subjected to constant reports that commercial TV will soon 'die'. T

Facebook Inc. continues to sweep digital advertising, alongside rival Google, despite unrest among marketers about how their advertising is handled.