Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.

In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,

Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"

Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.

TV networks' advertising-supported video on demand keeps growing.

Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics

Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t

While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.

Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.

Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.

RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality

As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.

On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts

Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run