Live Viewing Still Matters
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness
The TV Ad Isn’t Going Anywhere—It’s Going Everywhere
You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.
Reach Is the New Black: Advertising’s Mass Reawakening
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.
Facebook to launch a standalone TV app
The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.
Every year, more people watch the Super Bowl. Why did it hit its ratings peak in 1982?
The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.
Mark Zuckerberg sees video as a 'mega trend' and is gunning for YouTube
Facebook correctly predicted the next big area of ad growth was mobile. Now, it's setting its sights to the next frontier: video — which means YouTube may have to make space.
2016: The year advertisers pulled back on digital
Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.
Developing Creative To Incite The Non-conscious Mind
Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads.
2017: The Year Of Patient-centric Creativity
The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity
The Story To Be Written About 2017
Telling a story is not easy. Telling a story in 120 seconds is even more difficult.
Addressable TV: If It's So Smart, Why Isn't It Rich?
Addressable TV continues to heat up as a topic. It’s exceptional media, but continues to be a small fraction of TV by spend.
Welcome To The Year(s) Of TV
Remember “The Year of Mobile”? Every year from 2006 all the way to 2016 was proclaimed the year of mobile,
Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.
How Addressable TV Has Evolved, And Where It Will Go In 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market.
Addressable's Lure Includes 'Halo' Dynamics Exploration
While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI.
Six Tips From Facebook for Using Silent Video Better
Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.