Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market.

While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI.

Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.

Although ad tech’s immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year

Although some observers estimate programmatic TV advertising will be a $17 billion industry by 2019, we may be getting ahead of ourselves a bit

Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV.

Yes, our viewing habits are shifting, but it's happening slowly.

Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? 

Amid the plethora of platforms, devices and audience fragmentation issues faced by media buyers within the television ecosystem

Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present

Celebrities and endorsements have long gone hand in hand. But we’ve gone from “Breakfast of Champions” with Lou Gehrig

Real TV hasn’t had a viewability issue since rabbit ears went the way of the dodo. Viewers of Wednesday night’s Game 7 of the World Series should say a hallelujah for that,

Through five games of the Major League Baseball World Series, the Fox event continues to score strong ratings gains

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade